We may be biased, but we think Wisconsin is the merriest place on earth. A great testament to this is the 16th annual Santa Cycle Rampage ride in Milwaukee, hosted by the Wisconsin Bike fed. Click over to this blog post to see incredible photos of over 1000 Santa’s cycling down the street! This winter, don a Santa hat and share the joy of riding a bicycle with your nearest and dearest.
Gift Certificate
Bontrager Winter Ride System
Sorting your winter ride kit can be a gamble. Dress too warm or too light, and you could be in for a long, unpleasant ride. Enter the Bontrager Winter Ride System, our simple guide to help you find the kit that’s just right for you.
The base of every great ride. Bontrager baselayers are available in three weights (B1, B2, and B3), each with unique design properties to help you control your climate. B2 and B3 baselayers are made for riding in chillier temperatures, with merino wool for warmth and breathability in cool, cooler, and cold conditions.
Sun’s gone, thermals on. The right thermal gear is key to retaining body heat and insulating your core. Pairing Bontrager thermal gear with a baselayer is a great way to extend your season in cool weather.
Stop the wind. Wind is a fact of cycling, but it doesn’t have to keep you from riding. On blustery days, Bontrager’s wind-blocking apparel keeps the chill out.
O.K., now it’s really cold. Bontrager’s S2 apparel was designed specifically for the brave souls—few in number, and perhaps slightly unhinged—who ride year-round, whatever the weather. Whereas S1 apparel features a softshell front for leading-edge protection, S2 offers a full 360° of softshell for shelter from winter’s most extreme elements.
When the temps drop, cool air don’t care. Bontrager’s S1 apparel will keep you rolling when the mercury drops, and even when the white flakes fall, with softshell protection on the front and a breathable thermal back so you won’t overheat.
Ride it and love it. If not, we’ll take it back. If for any reason you’re not satisfied with a Bontrager aftermarket purchase, return the item, along with the original sales receipt, to the original place of purchase within 30 days for exchange.
SWAT and Blendr
Its cool to see different company take a product and then find ways to improve it. Specialized created SWAT, which stands for Storage Water Air Tools, is meant to put items onto your bike without you ever knowing. A chainbreaker that also acts as a top cap that holds your quick link, a hole on the downtube on carbon mountain bikes to put your spare tubes or clothes. The days of that seatback flopping around under your seat are coming to an end.
One of the items that Trek has created is called Blendr. A piece that integrates with the stem to eliminate additional brackets that would normally be ziptied on. It is such a clearer design, like why didn’t someone think of that sooner? Take a look at Blendr
Keep up the good work everyone, cant wait to see what the future holds
Thanksgiving Hours
Up To 50% OFF Black Friday and Saturday Sale
Black Friday Sale
Its Like Christmas Morning
We just got done swapping over Daryl’s components from his Trek Emonda to the newly redesigned Domane SLR.
To learn more about this amazing ride, head to http://trekbikes.com/…/road…/performance-road/domane/c/B221/
The Turbo Has Arrived
Another E-Bike? You better believe it! We just got in the Specialized Turbo. This sleek and sturdy alloy frame with Performance Geometry is designed for high-speed riding. It has an oversized alloy fork that is strong and responsive—even at 28 mph! Specialized Electrak Armadillo tires give performance and durability no matter the speed. A Body Geometry Turbo saddle keeps you comfortable for the fastest rides. This rocketship has a Direct Drive rear hub motor that provides uber efficient power no matter the terrain. There is a wireless interface unit with illuminated display to show key ride data and the finest quality Li-Ion battery pulls maximum power w/ superfast charging times.
We dare you to ride this and not smile like a little kid